WiLLO
My Role: Product Designer
Tools: Figma, Figma Make, Gemini
Timeline: 09 - 11 / 2025
Team: Jenna Cianfarani, Dora Akhbardeh, Jasmine Chan, Malu Lucia Benavides
Where intelligence meets wealth.
Self Initiated Project
WiLLO is an AI-powered financial coach that learns your personal spending habits and provides tailored, month-to-month advice on how to save smarter.
The Problem
Many individuals have a difficult time adapting their spending habits to their lifestyles, creating financial irresponsibility and tension.
The Solution
An automated platform that provides personalized coaching to help users manage their spending and savings responsibly.
Research & Discovery
01. Statistics & Facts
02. Benchmark Analysis
03. PACT Analysis
User Modeling
01. User Persona
03. System Map
Design System
01. Typeface
02. Colour System
03. System Icons
High Fidelity Prototype
Onboarding Flow
Willow’s onboarding is clean, calm, and effortless. With a minimalist interface, soft visuals, and clear prompts, users can navigate sign-in quickly and confidently, creating a smooth, welcoming start to their financial journey.
Dashboard
Willow’s dashboard gives you a clean, instant snapshot of your finances, showing how much of your budget remains and a simple monthly breakdown at a glance.
Insights
For deeper clarity, the insights page presents a clear spending pie chart and smart AI guidance, helping you see where your money goes and whether you’re staying aligned with your personalized budget plan.
AI Chatbot Flow
Willow’s AI chatbot makes budgeting feel personal and effortless. Simply chat about your financial goals, challenges, or habits, and Willow creates a tailored budget plan just for you.
Through friendly prompts and helpful visuals like charts, Willow guides you step-by-step, making smart money planning intuitive, supportive, and simple.
